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One example of OnCue’s application is its use by a customer’s team of nine researchers responsible for improving the customer experience on 20 multi-lingual marketing and application management websites. With OnCue, an enterprise’s web properties become an always on research panel of real customers providing insights without the associated research panel costs,” says Russell Cowdrey, President.
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“Through OnCue, researchers manage every research deployment across an enterprise’s multitude of websites-without the need for an IT professional which reduces the time to deploy up to 95 percent and the QA time up to 66 percent. Through OnCue, researchers can design their website research strategy at the enterprise level, then choose the DIY research tools that best fit their needs for that strategy- then easily deploy research through OnCue. The typical challenges here include delays caused by dependencies on IT deployment/de-installation, limitations of current tools on the number of research projects that can be deployed simultaneously without effecting site visitor’s user experience, repetitive Quality Assurance tests due to differences in website deployment configurations, all of which delays receiving timely research data. Just like Content Management Systems (CMS) were created to manage the creation and upkeep of web content (and reduce dependent on IT), OnCue does the same thing for researchers through a Website Research Management System (WRMS). OnCue Research provides a digital research management platform-“OnCue” -that enables all researchers within an enterprise to easily conduct research with live website visitors using the best of breed Do-It-Yourself (DIY) tools that support their particular research problem. Capturing that data to evaluate customers’ and potential customers’ interactions with a brand-known as website research-often uses tools such as contact forms, feedback services, event-driven analytics and surveys. Co-founder, CEO & President With the rise of the internet and social media, data on customer experiences, product perception, branding, and the voice of the customers surround organizations in the digital ether.